Who is your favorite V&H Influencer?

  • Kevin

    Votes: 7 17.5%
  • Lisa

    Votes: 24 60.0%
  • Jupiter

    Votes: 6 15.0%
  • Zabracus

    Votes: 10 25.0%
  • Sonny

    Votes: 4 10.0%
  • Sean

    Votes: 9 22.5%
  • Jen

    Votes: 4 10.0%
  • ClasickTV

    Votes: 2 5.0%
  • Denise

    Votes: 14 35.0%
  • Gattis

    Votes: 2 5.0%
  • Khader

    Votes: 16 40.0%
  • Hanks

    Votes: 12 30.0%
  • Total voters
    40

Ekimie

Hunter
Royal Guardian
Platform
Steam
I also noticed during the livestream that the computer/sac is hardly mentioned or shown, I think it would be good to clarify that in these adds. Not everybody is looking specifically for a mobile game
 

Xloui

Reader
Characters
Aloui Bloui Cloui DeLoui
Platform
iOS, PC
I also think maybe it’s down to which sort of player you want to attract.
I know I would never try this game on a recommendation from any of these influencers.

For what it’s worth, here’s my story.

What made me try V&H?
I could play on ipad. I picked five mmos and tried them all.
What made me stay?
The sillines, the landscapes, the atmosphere, the other players, my guildies, the devs, the difficulty (not too hard), the not-at-all-real-life-iness, zen-ing out on gathering/crafting, but most importantly I don’t have to stress around if I just want to relax somewhere peaceful by for instance take a walk in a weirdly beautiful unreal place like the Depths.
This is why I have AS, even though I don’t play very much at times, I still have the door to this special place.
So dear devs, ask your players what makes them stay.
❤
 

Math Fish

Squirrel
Characters
Math Fish (M Hunter), Shama Fisha (W Shaman), Accursed Angelfish (S Priest)
Platform
Steam
Okay, that's the end of my semi-rant. As for my impresion of the ads, I tend to disagree with Math Fish on several of them. I found all of them to have elements that I liked and disliked. If I were to score them on a 1-10 scale, I would have given them all 7's and 8's, so why bother? Well... I would have given most of them 7's and 8's, but there were 2 in particular that stood out from the rest...
While I was pleasantly surprised that so many people were agreeing with my (rather harsh) critique, I believe that the devs are looking for more opinions including the one you express here, where you say exactly what it is you believe rather than simply agreeing to another person.

Like you there were elements that I liked and disliked. I simply put more weight to some parts than others (I'm a harsh critic hehe), and this will be reflect differently in their opinions. In particular, people seem to very much like KHADER, one I gave a bad rating due to perceived inaccuracies, which I put a strong emphasis on. Other people might put more emphasis on his delivery or relatable tone, but have not put any of these reasons here. Also, people don't seem to like Kevin, one I gave a good rating. I would like to see more of these other opinions as well: What is it about so-and-so that people like or dislike? This information will very much help the devs decide how to handle advertising in the future. After all, they are in charge of how advertising is done and, as per the bolded statements below, ...

Hello All!
First, to everyone who has posted: I LOVE ALL YOUR COMMENTS! Thank you for sharing these. I am taking notes.

<<snip>>

However, community feedback from all of you does REALLY HELP US. It is in this way: in the future, we will make new videos- and to make the new videos we want to combine the best elements for a new set. The metrics we get back from the campaign don't have this level of detail- they only tell us which ones are doing well, but they don't tell us WHY. That's where human judgment is needed. Perhaps you all like one influencer for a specific reason ("beards!" or "he's funny!" or "she comes across as a real player", etc.)-- and maybe there's a specific element apart from the influencer that really appeals to you- for example, maybe you love a line like "I was a total hermit as a gamer" or you like a video for the specific reason that it emphasizes cross-platform. That's what really helps us - hearing some specific comments.

<<snip>>

p.s. Apologies that some of the ads are off point and have made some big errors about the game itself- like, "will you be a villager or a hero?", etc. Influencers spend a few hours playing and making the vids, so they don't have a deep understanding of the game. Future video iterations will have tighter scripts, and should hone in more tightly on an accurate portrayal of the game.
... our opinions will directly affect how the scripts (at a minimum) will look in future ads. Damon, a guy who loves communication via numbers, is asking for a human touch. Let's give him that human touch. Thank you Littlenymph for your analysis. I hope it will be the first of several others. :)
 
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Firebird

Wizard
Platform
PC
Last edited
I also noticed during the livestream that the computer/sac is hardly mentioned or shown, I think it would be good to clarify that in these adds. Not everybody is looking specifically for a mobile game
I agree with this , if I were looking for a game it would have to be playable on PC due to arthritis in my hands . I try on mobile but can only manage crafting. That's why I would vote for Kevin. I prefer to see actual gameplay with voiceover to describe the game, and would like to see more emphasis on it being family friendly, suitable for all ages.
 

Imp

Lumineer
Royal Guardian
Characters
Impresario | Divindi
Platform
iOS, PC
While I was pleasantly surprised that so many people were agreeing with my (rather harsh) critique, I believe that the devs are looking for more opinions including the one you express here, where you say exactly what it is you believe rather than simply agreeing to another person.
Once again, I agree with Math Fish.
 

Argus

Servant of Mallok
Characters
Argus Jessengith, Argus Shadow
Platform
Android, PC
Last edited
Zabracus advertising make this game a mobile mmo. She never mentioned it which all other influencer except kevin done the same, but at the end she mentioned download on ios and play store as well as the background image never even show steam download option. So practically who ever will see this video will definitely think its a mobile mmo. And mobile mmo most often bring the perception of pay to win, very poor linear gameplay with all sort of cash grab etc.
 
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KatieElf Queen

Arch Wizard
Characters
Katie4567,MysticElf,EarthQueen
Platform
iOS
I liked Jen’s the most. She provides the full experience on what we do here in the game V&H. The other ones were kind of okay but all came from a different perspective.
 

Nadiria

Adventurer
Royal Guardian
Platform
iOS
For those of us who *don't* like the... generic quality of the ads, there is a solution!

Every single one of us can "advertise" V&H - whether it's by just putting up a clip from a favorite raid, or a ride through of an event zone, or even just a "stroll" around your Village, narrating all of the great things about how it works... You don't have to appear on camera; you can do everything with captions, or voiceovers. And you can post it wherever you want: Insta, FB, YouTube, Twitch... Heckafire, you can even make your own V&H Fan Site and post up content there!

I agree with some of the pp here - if I had seen those ads prior to actually trying V&H on my own... I might have stayed away. Not because I don't like the *people* per se, but because of the way the game is presented in those ads.

What compelled me to download it, and actually try it was reading the reviews in the App Store, and hearing from someone I knew in RL who had tried it. Ironically, the reason they didn't like V&H was no PVP, which was a HUGE selling point for me!

I wish we could somehow form our own "collective" and create our own advertising; this game, and our community is so awesome & diverse, and the world should know! :)
 

Halleebell

Squirrel
Characters
Hallee/Freyra
Platform
iOS, PC
Yea I agree with a handful of people I wouldn’t have looked into the game watching any of these videos. The video for starfall would of had me checking it out in a heartbeat. Of course there’s way to much info for a short ad. But it allowed you to see what you were missing. I felt like most of the videos missed that(or just worded it wrong) but that’s just my opinion.
 
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Argus

Servant of Mallok
Characters
Argus Jessengith, Argus Shadow
Platform
Android, PC
I personally would have preferred ads with the following quality :
Well written script
Professional voice acting
Actual gameplay footage
Beautiful/Catchy soundtrack

It's extremely difficult to put everything down on a 30 second video so maybe create multiple video with different aspects of the game like one video talking about crafting, gathering and socialising. Another one the combat and raids etc.
 

Paranoia

Villager
Forum Moderator
Characters
Paranoia
Platform
PC
My personal point of view ...
I am the chairman of a youth care association in germany. When our first Covid lockdown began a few months ago, I suggested v & h to our young people as a family-friendly way of dispersing thoughts. I made a huge effort advertising the game in our society, using pictures and giveaways, proposing contests, all on our discord, facebook and instagram. Very few of the over 600 teenagers tried the game. As far as I know, none of these few are in the game today.

What happened?
I spoke to two of those who tried the game. One played on Android, the other on Steam.
The Android player wanted big battle sequences without having to build his character for a long time. A fast and visually stunning "game" like a film, without any effort of your own.
The Steam player was looking for a game more like a farm simulator. For this player, sowing and harvesting did not go fast enough. Things around character development and gameplay were of no interest, especially combat uninteresting.
So far I have not been able to find any other of my youngsters.
People can be so different.

What do I think?
Well, who do you wanna attract with your ads? Who are those who give you the most benefit? If this differentiate with the actual playerbase, how much do you have to sacrifice for your goal? (questions like that)
None of these commercials would have appealed to me at the time. Apparently I am a person who is very different from the usual cliché image of an online gamer. The fighting is just a side issue for me. My disinterest in combat is so strong that I'm stuck with the 80s elder bosses even though my main character is now level 88. My interest in the game has been massively diminished since Starfall, but I've stayed because I see the developers' efforts to make people like me happy with improvements every now and then. So I continue to hope for the future.

Who am I, what is my playstyle? (examples, that describe me quite well)
The possibility to do the garden with my tablet shortly before falling asleep, why not ?! To watch v & h on my PC during the day while working in the office, have a moderated chat with happy people and enjoy the scenery on Dagmar and Traven, why not ?! To use the basically good crafting system and to make things that can be used for my toon, other players or the village, why not ?! Everything is possible, nothing is necessary. That is my type of casual gameplay -- on a daily basis.

None of the clips presented here hit my nerve.
 
Characters
Tiffa, Kitty Witch
Platform
Android, PC
I for one don't listen to Influencers for Stuff like PC games and other programs. I try out games and other programs and see if I like them stright off, then keep evaluating them for several weeks to determine if it's a good game for me to sink money into. I played V&H for the first time because it looked interesting Samsung App store, and found it a fun game. After a few days of playing I became hooked, mainly because of the fun and friendly community. Now after almost 3 years of playing I still love the game, even though there are some aspects of the game have become boring.
I would love to see some of our more influential Players (Imp, TweetyBird, IrishElf, Etc...) to be asked to some adds that they help write,and that the Otters can then match up the game play to their scripts. Real Players who have spent time in the game and know the game have way more influence on me than some one who plays for a few days and then disappears.
 
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Sampai

Arch Wizard
Platform
PC
As with most of my critique posts, this may seem overly negative. I'm here to point out flaws, not praise the great work MO are pushing out. :)

So, without going into too many specifics, most of these advertisements either reach out to a niche demographic with their over-the-top personality, OR forget to mention one of the core elements of the game(crafting/gathering or combat/raids.)
All of them have their pros and cons, but it's hard to really choose a favourite out of the bunch, as most of them have either one or both of these issues. I'll refer to Math fish here for the details, as i think he broke them down quite excellently.

Either way, after watching many of these multiple times each, I'm quite confident in saying that Lisa's approach (calm and collected but with a pinch of personality - Hanks being similar, but with more energy) would reach to the widest audience possible. That's to say, it's hard to imagine that Clasick or Gattiss will appeal to anybody but loud teenage boys - just as those same teenagers would immediately skip Denise.

With that being said, I would suggest bringing back either Lisa, Hanks, or Khader to deliver a more refined script. All 3 of them had excellent delivery in my opinion (leagues beyond the others, despite them having their own perks.)
As it stands:
  • Hanks forgets to mention regular combat, or quests. While he does mention raids, they're a fast-paced offshoot of the game's standard (and comparatively calm) combat. Sure, this doesn't sound like the end of the world by itself, but by watching this video alone, i have no idea that the game has such a diverse world of monsters and bounties. I see that it's a crafting/gathering game, with a raid function slapped on. This is obviously not the reality of it. If i'm to forgive that, i think his script was actually the best of them all.
  • Lisa has quite a different approach, which doesn't even try to show off core aspects of the game. Weirdly enough, she still gets me interested in the game through her light-hearted humour - enough to make me seek out the details for myself. This might need some more thought. Anyway, she does specifically target "gamers" specifically. This may turn away the older generation or people who just want a way to pass time on their lunch break, as the term definitely has a stigma attached.
  • Khader... Well, there's not much to say here. His delivery was very good, but the script was quite detached from the game itself. Maybe i just liked the energy he brings to the table, as it doesn't really target any specific audience. It seems very welcoming of everybody.
  • Everybody else was either VERY forgettable, or memorable for the wrong reasons. With that in mind, I only actually remember hearing about crossplay from 1 individual. I'll be quite blunt in saying that i don't care enough to see who it was. I think it goes without saying that you really want to tell people they can switch device whenever they like, and which platforms will support that.
Favourites aside, i do see 2 glaring issues with even the best of these videos. I would be very careful about advertising cross-play, while only advertising the steam side of PC. I don't want to imagine how many people will find out the hard way, that steam accounts are isolated to the client. Can't be good for the review page.

Lastly, a very important note - the video portion of these adverts can quite often stray FAR from the script.
It seems very unprofessional/sloppily lined up because of this, despite the impressive production value that they have.
Probably the most striking example of this is in Hanks' video, where he's talking about how he upgrades his smithing, and the item shop of all things flashes on screen. As an outsider, that would immediately suggest to me that this game has a pay-to-progress model.
 

Ekimie

Hunter
Royal Guardian
Platform
Steam
I would love to see some of our more influential Players (Imp, TweetyBird, IrishElf, Etc...) to be asked to some adds that they help write,and that the Otters can then match up the game play to their scripts. Real Players who have spent time in the game and know the game have way more influence on me than some one who plays for a few days and then disappears.
I think you're wrong. They may have influence in the game, on you, but even if they have a 200 facebookfriends, their influence outside vh is nihil. These people that did the adds may have not the best story, but their list of followers is big. THAT is how you become an influencer. Having lots of people who follow you, watch your videos or blogs. And that list of followers is who you want to watch the adds. We are already in, we are not their target group. Being a big player inside a specific game just doesn't do it. That is why so very few people become actual influencers.
 

Argus

Servant of Mallok
Characters
Argus Jessengith, Argus Shadow
Platform
Android, PC
Last edited
Regarding ads i would also like to point that maybe it's time for V&H to be made available in various game reviews. The only current review is on massivelyop.
All the others are done on 2014 year so it have no relevance on 2020. Getting the game more easily available and talked about through various websites and publications can also help i believe.

If i search villagers and heroes on Google all i can find is a lot of 2014 year content. No recent news, no recent review except massivelyop. The game needs to be available in news, latest reviews, maybe some interview by mad otters in a mmo website. This things can help get more attention.
 

Karma

Citizen
Characters
Karma, Boot
Platform
Steam
Regarding ads i would also like to point that maybe it's time for V&H to be made available in various game reviews. The only current review is on massivelyop.
All the others are done on 2014 year so it have no relevance on 2020. Getting the game more easily available and talked about through various websites and publications can also help i believe.

If i search villagers and heroes on Google all i can find is a lot of 2014 year content. No recent news, no recent review except massivelyop. The game needs to be available in news, latest reviews, maybe some interview by mad otters in a mmo website. This things can help get more attention.
Well said!

Personally, I would have voted for "None of the Above" if it were available, because, frankly, none of them caught my interest.

I suspect these "influencer" ads appeal to younger players, and not the older gamers (who also make up a significant part of V&H players) who might take a liking to V&H and actually stay with the game.
Personally I search for reviews of games from sources I trust and recent reviews are sadly lacking.

Best regards
 

Zazie

BRA Member
Royal Guardian
Characters
Zazie, Shiny, Skip, Auntie
Platform
PC
Personally, I would have voted for "None of the Above" if it were available, because, frankly, none of them caught my interest.
I'm with you on that.

I'm not voting for a favorite influencer -- Simply because after watching all of these ads, I don't have a favorite! I do have a least favorite, however: ClasickTV. His tone was utterly obnoxious, to the point that I would go out of my way to avoid anything that he was pitching!

One of the other men after him was fairly obnoxious too, but in both cases, I'm sure that I found them unappealing largely because of my demographic and limited gaming background. (The ads by the women were far more appealing to me than most of the ones created by the men, generally speaking. Yes, I "came of age" at a time when gamers were 99% male. Even when I was in college, at the time of MUDDs, that was true!)

The male influencers here that I strongly disliked reminded me of used car salesmen: Pushy, overbearing, with a one-track mind, and not willing to listen to (or simply not caring about) what I was looking for in a game!
 

Damon Otter

Mad Otter Games
Developer
Last edited
Hello Everyone,
We have now been running these ads for 2 weeks on Facebook. I thought you might like to know which ads are performing well. Here's the list in order of best to worst. The top ones are costing us the least to get players (ie, they have low CPI, cost per install), and they are generating the best revenue.
1. Denise
2. Sean - sort of - his numbers are good, but Facebook hasn't used his ad much, so it's hard to say where he belongs on this list.
3. Kevin
4. Hanks
5. Lisa
The rest aren't doing well. Note that Khader and Jupiter are not currently included because there were some technical problems with the video format.

Overall, the clear winners are Denise, Kevin, and Hanks. We're keeping an eye on Sean and Lisa (she's our personal favorite), and waiting to see how Khader does after we get the technical issues fixed. I think the ad results mostly match the poll we did on the forums here. The top 5 in both are the same, but the order is a little different.

Despite having solid data from Facebook on ad performance, we still need the human touch -- your thoughts and opinions-- and so, again, thank you for weighing in with your thoughtful posts. We can't use the Facebook data to make decisions on what kinds of ads to make next time- that requires some insight and subjectivity. Our plan will be in a month or two to make some new ads. Our general idea will be to try some of the following:
1. Use the top influencers again (Denise, Kevin, Hanks, Lisa, and maybe some others), AND find some new influencers who are similar to them.
2. Change the scripts around and emphasize the ideas that seem to be resonating with all of you, as well as results on FB- so far, we think key points are playing with friends (social), cross-play (PC) (we will emphasize this much more- currently Kevin's is the only one that really pushes it), and exploration (you all seem to be highlighting this as a big part of what you like about the game, mentioning all the beautiful zones).
3. Getting the gameplay footage to better match the talking points during the video
4. Perhaps doing a PC-centric Ad that focuses not on mobile, but on PC first.

Let me know if I'm missing some obvious and specific talking point we should incorporate into a script. Also, the ads on Facebook are actually cut down to 15 seconds! The versions you saw are the 30 second versions created for YouTube, which we aren't using yet. 15 seconds is really short. With the intro and the end piece, that leaves 10 to 12 seconds max to talk about the game! I would love to make them longer, but Facebook doesn't allow that normally (you can get around it, but then the videos won't auto-play).

The current ads are only running on iOS devices- that's why there is no emphasis on the PC version. We will try some PC ads, too, and see how they do. And we will also run the mobile ads on Android. For the time, we are trying to limit the number of variables so that we get clean and understandable results back from these tests.

Again, these are just the first batch. We knew that the scripts were pretty weak- most of that is our fault, not the influencers. We provided them with very vague general concepts to talk about. This was intentional- we wanted them to come up with stuff we hadn't thought of, and we wanted it to be fresh and authentic -- ie, in their own words. And, to be frank, the other reason is that we just didn't have the time to write some very tight scripts. As Mark Twain wrote in a letter he sent a friend, "I'm sorry the letter is so long. I didn't have time to make it shorter."

So, We could have spent weeks or months more on perfecting these videos before going live with them, but we believe in "Don't let perfection be the enemy of progress". By getting these ads created and live, we are able to more quickly iterate and polish them to make them good. If we had spent time polishing them, we quite likely would have polished the wrong ones, or polished them in the wrong ways. FOR EXAMPLE: I would not have guessed that Denise and Kevin would have been the best. I would have guessed that Zabracus would have been at the top because she's polished, and she is a professional streamer! However, for whatever reason, her video is performing the 6th or 7th best. Had we spent a ton of time and money iterating on that, it would have been a waste.

It has only been two weeks. After another two weeks, I'll post more results - perhaps the order will change from the Facebook data? It's still very early. I'll also share with you more about the next batch of videos when we get ready to commission them. It will be at least 6 weeks before we do that, however.

Best,
Damon
p.s. We have been talking with our Facebook Ad rep, and she has informed us that we are launching these ad campaigns at the "most competitive time of the year". In other words, this is a bad time to launch them! The big companies are spending a ton of money right now for the period from Thanksgiving to end of year.
 
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